Recent Articles
The year 2009 saw marked decreases in media spend by F500 corporate marketers, and the first six months of 2010 show the trend continuing, according to a study by The List Online Research.
In a database study of the media spending of some 40,000 national brands on The List Online, media spend was down in all media disciplines, from 46% (Syndicated TV) by as much 99% (Local Sunday Print Supplements) for an overall average decrease of 68%. Read on...
Figure 1: Media Spend Percent Decrease 2008 – 2009 Averaged 68%
As marketers and sales people, we all know that companies now employ increasingly sophisticated means to avoid receiving “Spam”. And, since spam has come to dominate email on the Internet, it’s no wonder.
Internet historians believe that the first spam email was sent on May 1st, 1978, by a DEC marketing representative to every ARPANET address on the west coast of the United States. The general reaction was one of annoyance, and it hasn't abated since. In 2001, only 5% of email on the Net was spam. By 2003 this figure had risen to 50%. Then, by 2004 it was 70%. By 2007, almost 90% of business email was characterized as “Spam”.
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Why is reaching the right brand management decision makers so difficult these days?
A May, 2010 research study by The List Online shows that the number of brand managers leaving companies has been increasing since 2006. Advertising agency new business development teams are all too familiar with the challenges of high marketing turnover rates when trying to reach the right decision makers at target prospect companies. This turnover rate has been increasing since 2006. In fact the number of brand managers who left their organizations in 2009 was nearly five times greater than the number of brand managers who left in 2006.
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Aphorisms about the value of seizing the “now,” and the indolence of letting it pass, punctuate history and propagate on the Web. There’s the:
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Tom Peters Motivational: "Don't draw the shade on a window of opportunity,” …
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Thomas Edison Puritanical: “Most people miss opportunity because it looks like work” … and the
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Rafael Sabatini Macabre: “Regret of neglected opportunity is the worst hell that a living soul can inhabit.”
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Who exactly is taking the most proactive approach to growing their social media marketing programs?
Everyone in the advertising and marketing industries are well aware of the increased focus marketers are placing on social media - but which companies are dedicating real resources to the effort? A 2010 study conducted by The List shows that major B2C corporate marketers and F500 companies are committing resources to social media marketing. The research analysts at The List reached this conclusion by researching which companies have a senior-level executive in a marketing position entirely dedicated to social media. Read on...
